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Lead Capture Marketing Automation Sales Engagement Personal Training Sales Analytics & Reporting

Gym CRM

Turn Leads into Loyal Members

With our powerful gym CRM software, you can track and engage with potential members from their first inquiry to their first workout.

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Get and keep more members with less effort

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Increase your sales conversion rate by 22%

Leverage automation to eliminate tedious manual follow-ups and increase your sales conversion rate. Empower your team with tools that simplify prospecting and make follow-up communications easier and more effective.

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Take the grunt work out of member outreach

Personalized, automated messages convert more guests to members and make your members feel like VIPs — all with minimal effort from your team.

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Scale personal training sales

Our automatic follow-up workflows can help you nurture, retain, and win back PT clients.

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Make smarter moves with real-time analytics

Powerful analytics dashboards with rapid refresh rates take the guesswork out of your club’s performance. Make data-driven decisions to improve customer relationships and drive business growth.

We focus on simplifying your operations so you can focus on growing your gym

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“ClubOS keeps us organized and on top of our followups! We are able to maintain a schedule and keep members on track. It is great to see the membership journey from lead-appointment-member.”

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"The ability to track a customer [with ClubOS] from when they enter as a lead through their entire member lifecycle allows us to provide them with a more enriched experience at Retro Fitness."

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“They really did a great job in helping us get set up, staying on track and training the staff here. Their teams went above and beyond and continue to provide excellent service and support. We wouldn't be experiencing this early success without them.”

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“Helps me track my potentials and current members 100% better than ever before, and the ease of use makes everything so much easier.”

Everything you need to convert leads into members

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Lead Capture

  • Digital Guest Waiver

    Quickly capture interests, contact information, and other important data using our Digital Guest Waiver.

  • New Lead Notifications

    Staff automatically receive a notification by email and in the ClubOS CRM that a new lead has been submitted so they can act right away.

  • Facebook Ads Integration

    Facebook Ads integration allows you to capture leads automatically.

  • Gym Referral Program

    Implement a gym referral program to automatically update your CRM when new referrals come in.

  • Phone Inquiry Form

    Easily enter phone inquiry leads quickly and easily with our simple four-field form.

  • Multi-Channel CRM Integration

    Seamlessly integrate our CRM with your website, apps, and other systems to ensure you’re capturing and tracking leads from all of your key channels.
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Marketing Automation

  • Email Blasts

    Keep members engaged with email blasts to cross-promote training and share upcoming club events and facility updates.

  • Membership Promotions

    Use email and text campaigns to engage with prospects about membership promotions and entice inactive members to rejoin.

  • Segmented Messaging

    Send targeted, personalized messages to different segments based on their engagement with your club and specific interests.

  • Milestone Messaging

    Save time with automated personalized email messaging to congratulate members on birthdays or special milestones.
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Sales Engagement

  • Lead Nurturing

    Contact leads immediately and continue to nurture them throughout their prospect-to-member journey.

  • Personalized Outreach Tools

    Drive more sales with automated, personalized communication for different member segments based on their interests, membership type, or how they found your gym.

  • Scalable Sales Workflows

    Activate drip campaigns for important touchpoints during the sales process and ensure every lead receives targeted messaging.

  • Branded Templates

    Maintain brand consistency across locations with branded email and script templates.

  • Personalized Follow-Up Notes

    Add detailed notes to each follow-up attempt to personalize future communications.
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Personal Training Sales

  • Personal Training Promotion

    Boost revenue by promoting personal training as a valuable service. Send targeted messages highlighting the benefits of personal training to engage leads, current members, and existing clients, driving interest and sales for this high-value offering.

  • Client Messaging for Personal Training

    Drive more PT revenue by personalizing messages that target prospects, active clients, those at risk of canceling, or clients you want to win back.

  • Personal Training Outreach

    Engage one-on-one via call, text, and email or use automation to sell personal training at scale to members, retain active personal training clients, and renew expiring agreements.
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Analytics & Reporting

  • Initial Contact Dashboard

    Use the Initial Contact Dashboard to track how quickly new leads are contacted and what method is used.

  • Follow-Up Dashboard

    Use the Follow-Up Dashboard to monitor the usage of sales engagement workflows and track lead activity, including conversions and re-engagement rates.

  • Lead and Conversion Insights

    From a corporate or local perspective, gain insight into all new leads, reengaged leads, and ex-members and their activity, including conversions.

  • Guest Pass Activation Analysis

    Monitor guest pass activations and understand how many check-ins it takes before a guest becomes a member to drive more conversions.

  • Guest of Member Program Tracking

    Supercharge your ‘Guest of Member’ program by tracking guest count, conversion rates, and membership choices.

  • Email Analytics

    Refine your email strategy to drive increased engagement with powerful analytics to help you analyze click, open, and unsubscribe rates.
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ClubOS ONE

One platform, one simple way to grow your gym.

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CRM

Where leads become members

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Member Management

Where members become loyal customers

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Member Mobile

Where members are empowered

Learn More About ClubOS ONE

Empowering the best in fitness

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How ClubOS has helped gyms grow

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How the World Gym Quebec Group Migrated 12 Locations at Once

  • Case Study
  • Business Tips
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6 Habits From Successful Gym Owners

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  • Business Tips
  • Marketing
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5 Ways to Beat Team Burnout

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  • Business Tips
  • Marketing
Explore Our Resources

Pump up your fitness business knowledge with our blog

Advice on Opening a Gym & Choosing the Right Software

Posted by Club OS on Nov 18, 2024 07:32:10 PM

Advice on Opening a Gym & Choosing the Right Software

Creating Community Like a Boutique Fitness Studio: Insights from Spoke Cycle

Posted by Club OS on Nov 06, 2024 05:39:55 PM

Creating Community Like a Boutique Fitness Studio: Insights from Spoke Cycle

On-Demand Webinar | Unlock the Secrets to CRM Success: Demo and Tips for Gym Operators

Posted by Club OS on Oct 07, 2024 07:33:17 PM

On-Demand Webinar | Unlock the Secrets to CRM Success: Demo and Tips for Gym Operators

Explore Our Blog

Ready to grow your gym, increase retention, and boost revenue?

It’s time to simplify your operations and start seeing real growth. With ClubOS, you’ll engage your members like never before, simplify your daily tasks, and watch your gym thrive.

Don’t wait—book your free demo now and see how ClubOS will transform your gym’s member operations.

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Frequently Asked Questions

What is a Gym CRM?

A CRM, or Customer Relationship Management system, is a comprehensive solution that helps businesses manage their interactions with potential and existing customers. In the fitness industry, a CRM system enables fitness businesses to organize member data, track leads, and simplify processes to enhance efficiency and business performance.

Why do I need a CRM?

You need fitness CRM software to manage your interactions with prospects and current members effectively. For gym owners and managers, a CRM helps manage customer relationships, automate follow-ups, and ensure client retention. It also provides essential tools to simplify operations, track customer data, and improve member satisfaction.

How can a CRM help me convert leads into members?

A gym sales CRM helps convert leads into members by automating and organizing the entire lead management process. With tools to track lead generation, automate personalized follow-ups, and monitor engagement, you can effectively nurture leads until they become paying customers. The system also helps you make data-driven decisions to increase member retention and satisfaction.

How easy is setting up the fitness CRM software for my gym?

Setting up our CRM system is simple and user-friendly. We provide support to ensure seamless integration with your preferred tools and existing systems so gym managers and personal trainers can quickly start managing leads, automating follow-ups, and tracking member activity.

How easy is switching to ClubOS’ CRM from another gym CRM?

We want to make the transition as smooth as possible. The platform is built for seamless adoption, so you can minimize disruptions while transitioning to the new system. If you run into any trouble, we offer onboarding support to help you get started.

Will my existing data transfer smoothly to the new system?

Absolutely! We’re here to help you ensure your data imports without a hitch. Our team can assist with data migration and integration to ensure everything from member information to payment details transfers smoothly.

How much training will my staff need to start using the new CRM effectively?

We’ve designed ClubOS to be easy to use and back that up with hands-on support and training resources. Our goal is to make the learning curve as short as possible so your team can get up and running quickly. With an intuitive interface and step-by-step guidance, we’re confident you’ll feel right at home in no time.